Category: Case Studies
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Driving Engagement and Building Community: My Favorite Group Project Case Study
Objective: To establish and grow the online publication “My Favorite Group Project,” building a strong community of readers, expanding to a dedicated website, and planning for future print editions. The focus is on content planning, brand management and strategy, social media management, copywriting, website and creative design, collaboration, and community…
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Designing Success in the Daycare and Learning Industry: The Gateway Project Case Study
Client: Gateway Daycare and Learning Center Objective: To develop a comprehensive digital and content strategy, establish an online presence, and formulate effective marketing plans for Gateway, a startup in the daycare and learning industry. ChallengeAs a freelance brand and content strategist, I have taken on the Gateway Project to help…
Creative Storyteller, Marketing Strategist, and Advocate for Women in Tech 