Category: Social Media
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Driving Engagement and Building Community: My Favorite Group Project Case Study
Objective: To establish and grow the online publication “My Favorite Group Project,” building a strong community of readers, expanding to a dedicated website, and planning for future print editions. The focus is on content planning, brand management and strategy, social media management, copywriting, website and creative design, collaboration, and community…
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Designing Success in the Daycare and Learning Industry: The Gateway Project Case Study
Client: Gateway Daycare and Learning Center Objective: To develop a comprehensive digital and content strategy, establish an online presence, and formulate effective marketing plans for Gateway, a startup in the daycare and learning industry. ChallengeAs a freelance brand and content strategist, I have taken on the Gateway Project to help…
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Oprah Winfrey Will Be A Special Contributor For 60 Minutes
There seems to be no real journalistic feat that Oprah Winfrey can’t accomplish. Published January 31, 2017 at 3:01 pm Starting in the Fall of 2017, Oprah Winfrey will be joining the ultimate journalistic storytelling crew. Winfrey will be joining the 60 Minutes team as a special contributor. One look…
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Social Media
I had the privilege of overseeing the composition, scheduling, and management of a client’s social media presence. This encompassed strategizing and executing engaging content across multiple platforms, including Facebook and Twitter, to effectively connect with the client’s target audience. By leveraging my expertise in social media management, I ensured consistent…
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Web Copy
During my time as a freelancer, I had the opportunity to collaborate with a UK-based network and contribute web copy for Lowe’s, a renowned organization. Within this role, I undertook the responsibility of crafting diverse types of content, including engaging product descriptions, comprehensive product category pages, informative how-to articles, and…
Creative Storyteller, Marketing Strategist, and Advocate for Women in Tech 