Case Study
Pinckney Harmon
A title said Writer. The scope became Strategist, during a leadership transition nobody assigned her to manage.
Vibe Check
A leadership transition left a gap nobody had named yet. Content kept getting made, but the process behind it, what topics to cover, how performance fed the next decision, had quietly stopped functioning.
The Read
Two things weren’t connected: analytics weren’t feeding topic decisions, and there was no shared forum where editorial and client needs got reconciled. Not a content problem. A process problem, hiding behind a content title.
Brand Direction
Fix the system before fixing the next article. A recurring cadence that forces analytics into planning, and gives editorial and client priorities a shared room to get worked out on purpose, not by accident.
The Build
Initiated and ran weekly content strategy meetings: reviewing analytics, generating topics from what the data actually showed, and aligning editorial direction with client needs. Led content development for client initiatives including Seafields, partnering with clients, SEO specialists, and creative teams on launches, website messaging, and interactive lead-generation experiences.
Field Test
Cross-functional alignment held through the transition. Nobody changed the job title. The scope changed anyway, from producing content to building the process that decided what content got produced.
What This Proves
The willingness to notice a gap nobody assigned her to fix, and to build the fix, not because the title required it, but because the work needed it.
