Resume
Ghia Smith
Senior Writer & Content Strategist. 10+ years turning complex business problems into clear, audience-centered communications for B2B and B2C organizations.
Core Capabilities
Senior Copywriting · Content Strategy · Strategic Messaging · Integrated Campaigns · Customer Communications · B2B & B2C Content · Email & Lifecycle · SEO & Search Intent · Audience Segmentation · Content Systems & Operations · Marketing Analytics · Cross-Functional Collaboration
Experience
Duke Energy Corporation (Zempleo) · Raleigh, NC
Senior Creative Copywriter / Communications Specialist IV (Contract) · Aug 2025–Aug 2026
Strategic communications partner supporting 15+ enterprise programs across customer marketing, operational communications, energy education, and product messaging. Campaigns reaching 472,000+ recipients (52.74% open, 1.64% CTR) and clean-energy education reaching 186,000+ customers (71.23% open, 1.91% CTR). Read the full Duke Energy case study →
Vibes Collected Creative Suite · Charlotte, NC
Lead Content Strategist & Marketing Consultant · Aug 2023–Aug 2025
Led freelance content strategy and integrated marketing engagements for education, nonprofit, and service-based organizations. LearnWell Projects: grew monthly traffic from ~400 to 10,000+. Gateway Daycare: built zero-to-one marketing infrastructure driving 1,200% organic traffic growth. Read LearnWell → or Gateway Daycare →
Stacksphere (Three Ships) · Charlotte, NC (Hybrid)
Content Editor & Strategist · Jun–Nov 2024
Optimized high-traffic B2B affiliate content for MarketWatch Guides across brands including Salesforce, HubSpot, ADP, Zoho, and LegalZoom, balancing search intent, accuracy, and conversion. Read the full Stacksphere case study →
Pinckney Harmon · Charlotte, NC
Content Writer · Jun 2022–Aug 2023
Developed SEO-informed content across healthcare and regional B2C accounts. Initiated weekly content strategy meetings during a leadership transition, expanding the role from production into strategy, analytics, and client-facing work. Read the full Pinckney Harmon case study →
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