Case Studies
Five problems, five reads, five decisions. Each case study walks through the diagnosis, the call I made, and what happened next.
Duke Energy
Enterprise communications across 15+ programs, translating complex regulatory and technical information into customer value at scale.
LearnWell Projects
A content system diagnosed and rebuilt from the ground up. Traffic grew from roughly 400 to 10,000+ monthly visitors.
Gateway Daycare
Zero-to-one marketing infrastructure for a family-owned childcare business, built on a limited budget and handed off to run without me.
Stacksphere / MarketWatch Guides
Editorial judgment applied to a high-volume B2B SaaS affiliate content engine, during a record revenue month for the publishing environment.
Pinckney Harmon
A title said Writer. The scope became Strategist, during a leadership transition nobody assigned her to manage.
